Starbucks Corp. is ramping up its food menu with a new warm-egg sandwich and healthier breakfast and lunch items as it attempts to attract more customer traffic.The items, called Piadini, will feature artisan bread and will be filled with either sausage, egg and cheddar cheese or portobello mushroom, spinach, egg and feta and ricotta cheese. They are priced at $3.25.
Starbucks added several new breakfast items earlier this month, including oatmeal, apple bran muffins and multigrain rolls. Gass said the oatmeal in particular has been extremely successful.
Japanese Customer: Starbucks Japan - New Sandwich - Filone
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